← Courses
Part of Awareness
Opportunity landscapes: understanding eight growth sectors
A market-scanning course that moves learners beyond “hot sector” thinking. Learners use eight opportunity lenses, trace value chains and money flows, identify bottlenecks, compare sectors, and formulate one evidence-based sector hypothesis for deeper validation.
3 hOnlineBeginner
Objectives
- Understand a sector as a system of customers, suppliers, institutions, transactions and constraints.
- Use eight opportunity lenses as a practical learning framework rather than a rigid official classification.
- Map value chains and identify where value is delayed, lost, fragmented or underserved.
- Compare opportunities using demand, accessibility, capability fit, economics and impact criteria.
- Produce a two-week sector validation plan.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
Official figures by country: population, economy, sectors.
Reliable charts on economy, energy and health.
- ITC Trade MapFree
Import and export statistics by product and country.
- Google TrendsFree
Seeing what people search for, by country and over time.
Lessons
- Course OverviewReading
- What a sector really isReading · 25 min
- Value chains and where money movesReading · 25 min
- Demand signals versus attractive storiesReading · 25 min
- Sector attractiveness and personal fitReading · 25 min
- Choosing a sector and positioning yourselfAssignment · 30 min
- From sector to testable opportunity hypothesisReading · 25 min
- Validation quizQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min