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Part of Execution
Digital showcase and online sales
A practical digital-commerce course that teaches entrepreneurs to build trust online, present an offer clearly, create a simple conversion path, choose appropriate channels, measure the funnel and improve sales through evidence rather than vanity metrics.
16 hOnlineIntermediate
Objectives
- Create a credible digital showcase around customer questions.
- Design a path from discovery to enquiry, payment or booking.
- Choose channels based on customer behaviour and operational capacity.
- Measure conversion, source, response time and repeat behaviour.
- Run ethical content and sales experiments.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
Catalogue, quick replies and customer messages.
Posting and tracking Facebook and Instagram in one place.
Appearing on Google Maps with hours and reviews.
- ShopifyPaid
Setting up a ready-made online shop.
- WooCommerceOpen source
An online shop on WordPress, with no sales fee.
Alternative to Shopify
- CanvaFree plan
Visuals, posters and slides from templates.
Lessons
- Course OverviewReading
- Trust before trafficReading · 25 min
- Offer page and conversion pathReading · 25 min
- Channels and content systemReading · 25 min
- Launching your first online saleAssignment · 50 min
- Funnel metrics that matterReading · 25 min
- Sales experiments and customer follow-upReading · 25 min
- Validation quizQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min