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Pricing, costs and break-even
A decision-focused financial course that teaches entrepreneurs to price from value and economics, understand fixed, variable and step costs, calculate contribution margin and break-even, and test whether the model can sustain delivery before scaling.
10 hOnlineIntermediate
Objectives
- Distinguish price, cost, margin, cash flow and profit.
- Classify fixed, variable and step costs.
- Calculate contribution margin and break-even.
- Compare value-based, market-referenced and cost-informed pricing.
- Design price experiments without damaging trust.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
- Microsoft ExcelPaid
Spreadsheets, budgets and forecasts.
- Google SheetsFree
Shared online spreadsheets, free with a Google account.
- LibreOffice CalcOpen source
Free spreadsheet that opens and saves Excel files.
Alternative to Microsoft Excel
- Odoo CommunityOpen source
Sales, stock, invoices and CRM in one system.
Lessons
- Course OverviewReading
- Price is a business decisionReading · 25 min
- Understanding your cost structureReading · 25 min
- Contribution margin and break-evenReading · 25 min
- Calculating your break-even pointAssignment · 45 min
- Packages, tiers and willingness to payReading · 25 min
- Pricing experiment and decision ruleReading · 25 min
- Validation quizQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min