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Part of Awareness
Finding and clarifying your idea
A disciplined idea-discovery course that transforms vague inspiration into a specific customer, problem, desired outcome, value proposition, assumption map and low-cost first experiment.
6 hHybridBeginner
Objectives
- Separate customer problems from proposed solutions.
- Define a narrow early customer segment.
- Use jobs-to-be-done thinking to understand desired progress.
- Write a credible value proposition and identify alternatives.
- Rank assumptions and test the riskiest one with low-cost evidence.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
- Lean Canvas (Leanstack)Free plan
Summing up an idea on one page: problem, solution, customers.
- MiroFree plan
Online whiteboard to map ideas and customer journeys.
- ExcalidrawOpen source
Quick diagrams and sketches in the browser.
Alternative to Miro
- Google FormsFree
Quick questionnaires to ask customers.
Lessons
- Course OverviewReading
- Problem before solutionReading · 25 min
- Customer segment and job to be doneReading · 25 min
- Alternatives and value propositionReading · 25 min
- The idea-clarification workshopAssignment · 90 min
- Assumption mappingReading · 25 min
- Design the smallest credible experimentReading · 25 min
- Testing your idea with 5 peopleAssignment · 60 min
- Validation quizQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min