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Part of Activation
Business model validation
Build your Business Model Canvas and validate first what decides everything: a specific customer, a value they recognise, a price they pay and costs that leave a margin. Then test the whole model with a pilot and decide on evidence.
16 hHybridIntermediate
Objectives
- Describe your model with the nine blocks of the Business Model Canvas.
- Validate the four decisive blocks first: customers, value proposition, revenue and costs.
- Link the blocks and find the assumptions that can break the model.
- Test desirability, feasibility, viability and responsibility with a real pilot.
- Decide on evidence: go, adjust, pause or stop.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
- StrategyzerPaid
Business Model Canvas and assumption testing.
- Lean Canvas (Leanstack)Free plan
Summing up an idea on one page: problem, solution, customers.
- Google FormsFree
Quick questionnaires to ask customers.
- TypeformFree plan
Polished questionnaires, one question at a time.
- LimeSurveyOpen source
Free, advanced online surveys you can host.
Alternative to Typeform
Lessons
- Course OverviewReading · 10 min
- The Business Model Canvas: nine blocks, four to validate firstReading · 30 min
- A business model is a systemReading · 25 min
- Four validation lensesReading · 25 min
- Designing an integrated pilotReading · 25 min
- Learning loops and model repairReading · 25 min
- Adjusting your model after fieldworkAssignment · 60 min
- Validation decision and evidence gateReading · 25 min
- Validation quizQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min