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Part of Execution
Completing your business model: the five growth blocks
Your customer, value, price and margin hold. Now build the rest of the Business Model Canvas to grow: channels, customer relationships, key activities, resources and partners, each tested with numbers.
10 hOnlineIntermediate
Video slot — uploaded file, YouTube or CDN link
Objectives
- Check that the four decisive blocks are validated before growing.
- Choose and cost your channels: cost to acquire a customer against margin.
- Design a customer relationship that brings people back and gets referrals.
- Turn manual work into procedures, then into tools.
- Decide what to own, rent, share or leave to a partner.
- Assemble a complete, consistent canvas with a 90-day plan.
Recommended tools
What professionals use for this course, with a free or open-source option wherever there is one.
The official canvas to download and print.
Catalogue, quick replies and customer labels.
Post to and track Facebook and Instagram.
- Google SheetsFree
Track cost per customer, repeat rate and stock.
- TrelloFree plan
Write and track your procedures and tasks.
- HubSpot CRMFree plan
Keep each customer's history.
Lessons
- Course OverviewReading · 10 min
- From a validated core to a full canvasReading · 30 min
- Channels: from one working channel to profitable onesReading · 30 min
- Customer relationships: get, keep, growReading · 30 min
- Key activities: from handwork to proceduresReading · 30 min
- Key resources: own, rent or shareReading · 30 min
- Key partners: allies without dependenceReading · 30 min
- Exercise: your complete, consistent canvasAssignment · 90 min
- Quiz: the five growth blocksQuiz · 15 min
- What next? Tools and your pathwayReading · 5 min